Published by
Stanford Medicine

Behavioral Science

Imaginary eating may reduce your cravings


Everyone loves the holidays, but, as the season marches on, many people (myself included) find themselves wishing they were a bit better at restraining themselves around holiday treats. If you’re open to creative suggestions, you might appreciate the results of a recent study in Science.

In that study, researchers asked study participants to imagine eating M&Ms before offering them different quantities of the candy. And Nobel Intent reports:

It turns out that the more M&Ms a participant imagined eating, the fewer they actually ate when the candies were in front of them. People that imagined eating 30 candies ate half as many M&Ms as those who imagined eating just three did.

Photo by Dyanna


Please read our comments policy before posting

Stanford Medicine Resources: