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Persuasive technology expert BJ Fogg to deliver a Medicine 2.0 keynote

More great news from the Medicine 2.0 conference: BJ Fogg, PhD, director of the Persuasive Technology Laboratory at Stanford, has been confirmed as a keynote speaker during the core conference. Larry Chu, MD, writes:

Dr. Fogg is a world-renowned expert in the use of persuasive technologies to change behavior. Trained as an experimental psychologist, Dr. Fogg seeks to understand how technology can be used to change people’s beliefs and behaviors.

His work empowers people to think clearly about the psychology of persuasion and then to convert those insights into real-world outcomes.

Regular registration rates end on Aug. 1. To register, visit the conference registration page.

More news about the Medicine 2.0 conference at Stanford is available in the Medicine 2.0 category.

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