The Medicine 2.0 Congress starts today with an opening keynote speech from Graduate School of Business Professor Jennifer Aaker, PhD.
The international conference is being held at Stanford on Saturday and Sunday and focuses on the use of web applications and social media in biomedical research and health-care delivery. Here's a look at the program (.pdf) for the sold-out event.
In addition to Aaker, the event includes keynote speeches by BJ Fogg, PhD, director of the Persuasive Technology Laboratory at Stanford, and Susannah Fox, associate director of digital strategy at the Pew Internet & American Life Project.
More news about the Medicine 2.0 conference at Stanford is available in the Medicine 2.0 category.