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Designing behavior for better health

Designing behavior for better health

As director of the Stanford Persuasive Technology Lab, BJ Fogg, PhD, studies human behavior and designs ways to influence it, whether on the computer, on a mobile phone or in other areas of life. In this video on the Robert Wood Johnson Foundation website, Fogg discusses what makes a good candidate to implement healthy behavior change for the long term. In an ideal situation, a person is “triggered to do something that they want to do and they’re able to do.” With these three elements – the trigger, motivation and ability – comes the highest likelihood of success in behavior change that contributes to a culture of health.

Previously: Study shows short, daily jogs boost longevityLive tweeting Medicine 2.0 Congress keynote speechesPersuasive technology expert BJ Fogg to deliver a Medicine 2.0 keynote and Stanford conference addresses mobile applications in health care

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