Kevin Pho, MD, has a short piece up this morning arguing that plastic surgeons are leaders in using social media for marketing. Part of this, he points out, may have something to do with the organization that plastic surgeons affiliate with:
Whereas professional organizations like the American Academy of Family Physicians require that online interactions be done over a secure site, the American Society of Plastic Surgeons has no such policy. It’s pretty much the online version of the Wild West.