Image quality aside, this video offers some great advice to physicians interested in dipping their toes in the social media pond. The speaker is Susannah Fox of the Pew Internet & American Life Project. Her first bit of advice:
If 80 percent of the people in this room decide today they're just going to get a Twitter account and use it to listen to the online conversation, that is perfectly okay...
That's good advice - and, it appears, that is probably what more people should be doing on Twitter. Over the course of the next five minutes, Fox also offers other good advice for ratcheting up one's engagement in social media.
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