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How physicians might approach managing their reputations on the web

Great, succinct framework for managing your reputation on the web from Bryan Vartabedian, MD:

1. You have no control over what people say. . .

2. You have 100% control of the story you create

You have to create the reality that people see. If you create nothing you are entirely at the mercy of what’s created about you on your behalf.

Vartabedian will be moderating a panel discussion at next year's Stanford Summit @ Medicine 2.0.

From December 20 to January 3, Scope will be on a limited holiday publishing schedule. During that time, you may also notice a delay in comment moderation. We will return to our regular schedule on January 3.

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