I like this perspective from Richard Foullton, MD, who argues that health-care professionals have a moral obligation to help patients understand health information on the web. He suggests:
Provide patients with trusted, non-biased, accurate, useful healthcare related information online via social media channels and they will come. You will provide a service that is definitely needed, more in line with our higher calling and at the same time, or as a by-product, accomplish what your financial practice consultant strongly suggests you must do.