I missed this last week, but the Journal of the American Medical Association (JAMA) has begun incorporating quick response (QR) codes into its content. Kaiser Health News reports:
Dr. Howard Bauchner, who became JAMA’s new editor-in-chief in July, says he thought about implementing QR codes after seeing them in popular magazines. “I was reading the New Yorker one week, and on the first ten pages there were five QR codes. So I took out my smart phone and voil, they had the first few chapters of someone’s new book,” he says. The JAMA tech staff told Bauchner they could create QR codes for their website within the week.
JAMA will also use QR codes to point readers to their podcasts starting in January.