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PeerJ open access publishing platform launches today

There's a nice profile of PeerJ, a new open access platform for the life sciences that launched today, on Reciprocal Space:

It is a fascinating gamble that may well pay off. According to the minimal information that has been available until now, PeerJ offers open access publishing at '$99 for life', a price point that has intrigued onlookers. It seemed too good to be true, never mind economically viable. But in Peter Binfield, formerly of PLoS ONE, and Jason Hoyt, until recently a VP of R&D at Mendeley, the venture has co-founders who are deeply rooted in internet publishing and give every appearance of knowing what they are doing.

Binfield is a member of the Stanford Medicine X advisory board and will be speaking about PeerJ at the Medicine X conference this Sept. 28-30.

Previously: Medicine 2.0 slides available on SlideShare and A guide to transitioning scholarly journals to an open access model

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