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Spreading awareness of inflammatory bowel disease, one bathroom stall at a time

Before the holidays, I wrote about patients with a form of inflammatory bowel disease spreading awareness about their condition. I was interested, then, to read in today’s New York Times about an advertising campaign from the Crohn’s and Colitis Foundation of America that is designed to do the same. The Escape the Stall ads, like the one on the right, do a nice job of addressing a difficult-to-discuss topic with grace, and they’re sure to make people think.

From the article:

Rich Levy, chief creative officer of DraftFCB Healthcare, said, "When we first started this project, the last thing we wanted to do is what I’d call bathroom humor.” But he said that although the campaign was set in restrooms and had whimsical notes, its impact aimed to be more profound.

“What was the universal truth was that behind those doors are thousands and thousands of people who are suffering, and you don’t know who they are, but they know who they are,” said Mr. Levy.

Previously: Getting to know – and thanking – the faces of Crohn’s disease
Image courtesy of the Crohn’s and Colitis Foundation of America

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