Here's an innovative way to raise awareness about giving blood. Drawing inspiration from the popular animated film "Wreck It Ralph," designer Nicki McDermott-Roe created this retro arcade-style video to promote blood donation among those aged 17 to 36.
The short campaign drives home an important fact — that one pint of blood can save three lives. That's because blood contains four types of transfusable products: red cells, platelets, plasma and cryoprecipitate. According to the American Red Cross, two or three of these products are produced from a pint of donated blood and, as a result, each donation helps several people.