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Retro arcade-style video promotes blood donation

Here's an innovative way to raise awareness about giving blood. Drawing inspiration from the popular animated film "Wreck It Ralph," designer Nicki McDermott-Roe created this retro arcade-style video to promote blood donation among those aged 17 to 36.

The short campaign drives home an important fact — that one pint of blood can save three lives. That's because blood contains four types of transfusable products: red cells, platelets, plasma and cryoprecipitate. According to the American Red Cross, two or three of these products are produced from a pint of donated blood and, as a result, each donation helps several people.

Previously: Woman’s story of her son’s hereditary spherocytosis highlights the importance of blood donation
Via @StanMedMag

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