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Designing behavior for better health

As director of the Stanford Persuasive Technology Lab, BJ Fogg, PhD, studies human behavior and designs ways to influence it, whether on the computer, on a mobile phone or in other areas of life. In this video on the Robert Wood Johnson Foundation website, Fogg discusses what makes a good candidate to implement healthy behavior change for the long term. In an ideal situation, a person is "triggered to do something that they want to do and they're able to do." With these three elements - the trigger, motivation and ability - comes the highest likelihood of success in behavior change that contributes to a culture of health.

Previously: Study shows short, daily jogs boost longevityLive tweeting Medicine 2.0 Congress keynote speechesPersuasive technology expert BJ Fogg to deliver a Medicine 2.0 keynote and Stanford conference addresses mobile applications in health care

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