As director of the Stanford Persuasive Technology Lab, BJ Fogg, PhD, studies human behavior and designs ways to influence it, whether on the computer, on a mobile phone or in other areas of life. In this video on the Robert Wood Johnson Foundation website, Fogg discusses what makes a good candidate to implement healthy behavior change for the long term. In an ideal situation, a person is "triggered to do something that they want to do and they're able to do." With these three elements - the trigger, motivation and ability - comes the highest likelihood of success in behavior change that contributes to a culture of health.
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