Most at risk are teens and tweens, enticed by flavors ranging from cotton candy, gummy bear and root beer to peanut butter cookie. (An aside: Can you imagine a hardened, pack-a-day smoker deciding to curb his or her harmful habit by switching to cotton candy-flavored e-cigarettes?)
Interestingly, these flavors, which are thought to be safe in foods may be upping the harmfulness of the e-cigs; after all, the lungs process chemicals much differently than the stomach does. (Remember popcorn lung? In the early 2000's, a group of workers at a microwave popcorn plant fell ill after inhaling too much of the flavoring agent, diacetyl, used to give popcorn its buttery taste.)
From Jackler's piece:
In 2009, to reduce youth smoking, the FDA banned flavors (other than menthol) from traditional cigarettes. Fearing regulatory action, the e-cigarette industry response has echoed the playbook of the tobacco industry. One brand went so far as to commission a study which, not surprisingly, arrived at the improbable finding that flavors do not appeal to the young. The industry argues that flavored e-cigarettes should be allowed because they have not been proven unsafe.
Jackler goes on to warn of the progressive nature of lung damage — e-cigarette smokers may be accumulating harm well before they notice a problem.
Previously: Raising the age for tobacco access would benefit health, says new Institute of Medicine report, How e-cigarettes are sparking a new wave of tobacco marketing, E-cigarettes and the FDA: A conversation with a tobacco-marketing researcher and E-Cigarettes: The explosion of vaping is about to be regulated
Photo by Hachim.Pi