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Are decisions driven by subconscious desires or shaped by conscious goals?

Throughout our lives, we often encounter perplexing situations involving other individuals or read in the news about someone's seemingly irrational decision and say to ourselves: What were they thinking? In this Stanford+Connects video, Bill Newsome, PhD, director of the Stanford Neurosciences Institute, and his wife Brie Linkenhoker, PhD, a neuroscientists-turned-strategist who directs Worldview Stanford, examine the process of decision making and the role of impulses and self-control. Watch the full talk to learn more about the mechanisms driving us to make decisions.

Previously: Exploring the science of decision making and Exploring the intelligence-gathering and decision-making processes of infants

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