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E-cigarettes and the FDA: A conversation with a tobacco-marketing researcher

E-cigarettes and the FDA: A conversation with a tobacco-marketing researcher

The FDA announced today its plans to regulate e-cigarettes. The news comes as little surprise to many, including Robert Jackler, MD, chair of otolaryngology at Stanford Medicine, who studies the effects of tobacco advertising, marketing, and promotion through his center, the Stanford Research Into the Impact of Tobacco Advertising. I asked Jackler this morning what he thought of the FDA’s plan, and he had this to say:

While I welcome the FDA proposal to deem electronic cigarettes as tobacco products under their regulatory authority, I’m disappointed with the narrow scope of their proposal and the snail’s pace of the process. Given its importance, I’m particularly troubled by the FDA’s failure to address the the widespread mixing of nicotine with youth-oriented flavorings (e.g. gummy bears, cotton candy, chocolate, honey, peach schnapps) in electronic cigarettes products.  Overwhelming evidence implicates such flavors as a gateway to teen nicotine addiction [which] led the FDA to ban flavors (except for menthol – which is presently under review) for cigarettes in 2009.  Give the lethargic pace of adopting new regulations, a generation of American teens is being placed at risk of suffering the ravages of nicotine addiction.

In a podcast last month, Jackler spoke in-depth about the rise of, and problems with, e-cigarettes. If you haven’t yet listened, now is a great time to.

Previously: E-Cigarettes: The explosion of vaping is about to be regulated, Stanford chair of otolaryngology discusses federal court’s ruling on graphic cigarette labels and What’s being done about the way tobacco companies market and manufacture products

3 Responses to “ E-cigarettes and the FDA: A conversation with a tobacco-marketing researcher ”

  1. Morris Says:

    Which ravages of nicotine addiction would you be speaking about? From my reading just nicotine is similar to the “ravages” of caffeen addiction. One thing people don’t realize is that with e-liquid, the lower the nicotine content, typically the more flavor you receive and it’s less harsh on the back of your throat.

  2. Jon Says:

    The ravages referred to would be killing one out of five Americans.

    The notion that electronic smoking devices replace this
    with safe nicotine is a common claim of vendors. In fact
    the vast majority of use is dual use with smoking.
    Users continue to smoke. The devices do not replace
    cigarettes. If anything, the devices enable continued
    smoking and undermine quitting, by serving as a bridge
    from the last cigarette to the next.

    So the number one harm of the devices is not the narrow
    harm of the device itself, but how it keeps smokers
    smoking. This is also the number one advantage of
    the devices for the cigarette industry, which is
    why it is embracing them. The tobacco giants that brought you Marlboro, Camel and Newport are now pushing their devices MarkTen, Vuse and Blu.

  3. Marlena Says:

    Electronic nicotine delivery devices continue behaviors of smoking. These include inhaling, placing the “filter” on the lips, etc. There are about 30 or more rituals, or acts, someone who smokes performs. How do they open the pack? Do they tamp down the cigarettes? The behavioral list is a long one. E-cigarettes only perpetuate the habit, disguised as the “..wolf in sheep’s clothing…”


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