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Study shows menu labeling prompts parents to make more nutritious choices for kids

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Providing nutritional information on restaurant menus may help persuade parents to limit how much fast food their children eat, according to findings published online today in Pediatrics.

Medpage Today reports:

Parents of children ages 3 to 6 were given a McDonald's menu, and then asked to pick out meals anonymously for themselves and their child.

The menus were identical, with one exception: those given to parents in the intervention group included nutrition information, while the menus given to parents in the control group had none. The menus did include prices for both groups...On average, the nutrition-labeled menu reduced total calories ordered by 20%.

The study adds to a growing body of work on the effects of menu labeling, including recent research from Stanford’s Graduate School of Business.

Photo by Cosmic Kitty

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