How rethinking condom marketing strategies in the Congo could reduce HIV infection rates

To help reduce HIV infection rates in the Democratic Republic of Congo, aid agencies have made free and cheap condoms widely available to residents and tourists. But many people continue to have unprotected sex. In this TEDTalk, Amy Lockwood, deputy director of the Center for Innovation in Global Health at Stanford, talks about how the agencies' marketing approach for condoms could be discouraging use of the contraceptives.