Trying to change the health behavior of U.S. adults - like encouraging more people to get a flu shot? The findings of a new Stanford psychology study, which shows that appealing to a person's sense of independence, versus their desire to do something that could potentially benefit others, may prove helpful. Writer Brooke Donald explains more in an article.
Previously: Understanding the science and psychology of how habits work, Can movie passes and other perks encourage patients to make healthier choices? and Can behavioral changes in virtual spaces affect material world habits?