New research suggests that social networking sites, such as Facebook, could be effective tools in increasing awareness about HIV and potentially reducing infection rates among at-risk groups.
For the study, UCLA researchers created Facebook groups on topics such as HIV general knowledge, stigma and prevention, and they offered the opportunity for users to request at-home HIV-testing kits. Next, they recruited 112 African-American and Latino men who have sex with men through community organizations, bars, gyms and schools, and through online ads on Craigslist, Facebook and MySpace. The study involved a 12-week intervention and one-year follow-up, and, as described in a Science Daily story:
Participants were randomly assigned on Facebook to either a general health group or a secret HIV-prevention group -- one that could not be accessed or searched for by non-group members.
The researchers found that participants in the HIV-prevention group freely discussed HIV-related topics such as prevention, testing, knowledge, stigma and advocacy. Those over the age of 31 were more likely to discuss prevention, testing, stigma and advocacy topics, while younger members were more interested in HIV knowledge-related discussions.
In addition, participants who posted about prevention and testing had over 11 times the odds of requesting an HIV testing kit than participants who did not discuss those topics.
The work appears in the current issue of the journal Sexually Transmitted Diseases.
Previously: Can social media improve the mental health of disaster survivors?, Facebook may grant researchers access to study data, Recognizing mental health problems through Facebook and Facebook application aims to raise awareness, prevent cervical cancer
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